Something that gets overlooked quite a bit is keyword search. Writing content is obviously one of the most important aspects of SEO because that is what gets users to the page in the first place.
Keyword search isn’t just looking at a business and asking them what their primary and secondary keywords are. You need to do more then that to get that extra step above your average Jo SEO specialist.
Step No. 1
Think and be like the user that enters the site. How will they get there? Where will they go? No one wants to spend more then 30 seconds to find what they are looking for.
If you have a site with few backlinks that is new, finding keywords can be very challenging. Try not to look for keywords that are hard to rank for. Get your niche and focus and immediate or medium term keywords.
Get to the bottom of other sites
Look for the keyword in Google and Bing. Look at the top 10 sites and you will see what your up against. Please do not repeat keywords and create unnatural content. That will only turn off your users and send them flying away.
Subtle keyword use is essential. Put it in the most important places like your header, first and last paragraph. Your body can also have keywords and it is important but don’t repeat yourself as it just sounds weird, strange, odd, bizarre (repetition is poison for content creation as you can see).
Check your facts and make sure they are not only accurate but also relevant. Again, you have to keep in mind that your content is why your users are where they are. Compare it to other websites that are similar. How is your stuff different or better?
Using the web or tools to get Keywords
So, you want the easy way out? Unfortunately tools are not yet smart enough to see how unique you or your business is. Proper research and critical thinking is essential. Without it, you get the same keywords as a bunch of other sites.
In the end, it is you who decides the best keywords that describes your website. You can spend countless hours on keyword research and it could be the wrong keywords. Common sense must always be present to get the right idea and the correct content utilized. Remember to be human, incorporate that factor into your research and have fun.