Who doesn’t like building links organically or paying for them? In either case you need to know what you’re doing and do it properly. I will explain briefly how I manage a link-building project that is small or large.
What you need to consider before starting anything is checking out the current link profile of sites linking in. Are they good quality links that are credible and current? Or are they outdated, irrelevant and shady? You might have to skim some links based on the outcome of the research done in this step.
Questions to ask are:
- Do you know anything about this?
- Who was link building before us, you or another company?
- Did you have a link-buying budget?
- Is there a list of all paid links?
- Do you still have contacts from link sellers and logins with text link brokers?
- During what time period did manipulative link techniques take place?
A competitive analysis before any SEO campaign is great regardless of the budget. Sometimes you need to compare the site that are relatively selling the same item because one could be GM and one could be your local car dealership. Knowing the difference and reforming a research plan is key.
Make sure when you’re building links, the most potent and important links are at the top and least important at the bottom. Prioritize everything like you do in real life. Try to have as many links that are quality links as possible. More is always better right?
Go to Google Webmasters and examine each and every link. See which one is important and has been bringing lots of traffic. Use that to prioritize existing links and manage your new links accordingly.
Budget & Team
Remember, everything cost’s money. Make sure the client is aware of the process that takes place for link building. Brief them on the cost that they might be engaging in. Your team must also have work equally spread out. Have a briefing in the morning so that not one person is carrying everyone else.
Make sure you track progress and follow up if there is no answer. What’s a campaign if there is no tracking or measuring involved?
You might be surprise at the amount of work that goes into link building but this is the reality and the facts of having a successful linking campaign. Working hard will only get you there and who hates happy faces on a client?